How Do International Marketing Strategies Help Firms Achieve Competitive Advantage: German companies being successful in China
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Internet Marketing Strategies
The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...
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تاریخ انتشار 2007